Jen Millard
Jennifer Millard is the CEO and Co-Founder of mainelove, an independent water brand made in Maine that is helping drive innovation within the state’s growing water economy. Drawing on decades of experience in consumer goods, retail, technology, revenue growth, and business development, Jennifer is focused on creating new approaches that connect sustainability with economic opportunity.
At mainelove, Jennifer has helped pioneer a unique water-in-cans model built around distributed manufacturing. By working with Maine brewers and utilizing existing production capabilities, mainelove creates opportunities for local businesses to participate in the water economy while supporting a more innovative and sustainable approach to manufacturing and distribution. Her work reflects a broader vision of positioning Maine as a leader in water innovation while creating meaningful economic opportunities within local communities.
Prior to co-founding mainelove, Jennifer served as Managing Director and Digital and Technology Practice Lead at Manatt, Phelps & Phillips, where she advised enterprises, private equity firms, venture capital firms, and investors on growth strategies, digital transformation, M&A, and portfolio development.
Her career also includes executive leadership roles across technology, commerce, loyalty, and consumer-facing businesses. Jennifer served as Chief Revenue Officer at Dosh prior to its acquisition by Cardlytics and as Chief Revenue Officer at Upside, where she worked at the intersection of machine learning, artificial intelligence, brick-and-mortar commerce, and consumer engagement. Earlier, she served as an Entrepreneur in Residence at Sutter Hill Ventures and held global business development leadership roles at Mastercard following its acquisition of Truaxis, where she had served as Chief Revenue Officer.
Jennifer’s extensive retail and consumer experience includes leadership positions with Zoom Systems, McMillan Doolittle, Saks Fifth Avenue, Brown Shoe International, Bed Bath & Beyond, and Sears. Across these roles, she has developed deep expertise in go-to-market strategy, revenue generation, retail operations, innovation, organizational growth, and building businesses at different stages of development.
Jennifer earned her B.A. in American Studies from Colby College and participated in Stanford University’s d.school Innovation Program, with a focus on innovation and entrepreneurship. She has also studied business and finance at the Wisconsin School of Business and received an honorary master’s degree from Colby College.
Today, Jennifer brings her diverse background in consumer products, technology, innovation, and business strategy to the water sector, where she is focused on demonstrating how entrepreneurship and creative business models can strengthen local economies while advancing a more sustainable future for water.